Foil blocked brochure cover
A sample of the Audley approach
A set of product brochures
A full set of brochures for Audley Mote House
Portfolio / Audley
To provide Audley with a visually striking, yet distinguished, rebrand that communicates appropriately with its target audience in a respectful but confident manner.
Through in-depth research and interviews, Voyage determined that a fresh approach to copywriting was required in order to speak to the over 55’s target market – coupled with a new brand identity rolled out across the website and all marketing collateral.
Each of the Audley retirement villages has seen an increase in calls, appointments and sales. And they are slowly but surely changing the British idea of retirement living!
The website that Voyage designed and built has been instrumental in overhauling awareness of the Audley brand – Voyage have a real depth of understanding for our brand and know how it needs to be communicated to the public.
- Maureen Wickerson, National Marketing Manager