Close-up of the pillow packaging
Detail from the boutique carrier bag
The logo used on ribbon
Luella’s Boudoir had a dream to open the most luxurious boudoir a bride could ever want. They asked us to create an identity which oozed sumptuous luxury yet was grounded with a hint of 1950s elegance.
We created an antique-styled logo formed by a silky ribbon; evocative of a lady’s basque, it also resembles a butterfly. A secondary layer of icons known as ‘confetti’ sit across the centre of the logo showing the range of products available. Two hummingbirds beating their wings form a monogrammed heart which completes the logo. A luminous pink was chosen to complement the aqua green. This, combined with illustrations of peonies and butterflies – reminiscent of 1950s wallpaper – provided the brand with its final abstract twist.
Luellas Boudoir now have a beautiful brand which exudes their brand values. The brand has been very well received, and is loved by customers and supplier alike.
Voyage helped transfer the image of how we saw our business into a logo! We had lots of ideas but trying to gel them all together was the difficult part. We now have an amazing brand that we, all our customers and suppliers just love! We always feel very proud handing over one of our beautiful bags!
- Jude & Rachel