Portfolio / Quay House
>The task...
Develop a brand for a new art deco inspired development in Portsmouth and help sell the 13 penthouses and apartments. All during a time of economic crisis when property sales were at an all time low.
The way forward...
We designed a beautiful and intriguing brand that we knew would get people talking. Then we gave the sales staff everything they needed to do their job as effectively as possible; some photography of the local area and the development itself; a revamp of the CGI’s; some suitable sales collateral, and a welcoming but stunning marketing suite. Then we used local and regional advertising to communicate with the target audience and drive them to contact / visit the marketing suite.
The outcome...
The advertising initiated a stream of enquiries. In one weekend they had 60 telephone calls and 500 unique visitors to their website, which was a ten-fold increase in traffic. More than half of the apartments have already sold and we have a very happy client.
Praise...
Voyage have been instrumental in helping Porchester promote and sell our properties. Quay House is a particularly good example of their capability to create a brand identity from scratch and implement it across various channels. Thanks to their hard work and commitment to achieving our objectives, we have sold nearly every one of our apartments.
- Mike Shearn
