Parking fine style campaign piece
Promote a car-sharing scheme to all Worldcom employees based in the Reading office, developing a strong visual identity for the programme and encouraging take-up at the time of launch.
Teaser number plates generated initial interest and provided a thought-provoking stimulus. Windscreen notices disguised as parking fines then got employees talking and spreading the word.
There was a 52% take-up on the day of official launch – probably the most successful launch to date of this type of scheme in the UK!
Voyage surpassed all expectations in coming up with a groundbreaking marketing campaign to launch the Worldcom employee car-share scheme. The creativity and impact of the Voyage designs were instrumental in achieving a high success rate for the scheme.